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Essentials of marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.
Material type:
TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston, Mass. : McGraw-Hill/Irwin, c2006.Edition: 10th edDescription: xl, 638 p. : col. ill. ; 28 cm. +ISBN: - 0072935898 (alk. paper)
- 658.8 22
- HF5415 .M378 2006
| Item type | Current library | Home library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Savar Campus Library General Stacks | Savar Campus Library General Stacks | 658.8 PER (Browse shelf(Opens below)) | 1 | Available | 3020007073 |
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| 658.8 GUI Marketing management : | 658.8 KOT Principles of marketing / | 658.8 PAR Understanding the consumer / | 658.8 PER Essentials of marketing : | 658.8 PRI Marketing : | 658.8 PRI Marketing : | 658.8 RIC Marketing 95/96 / |
Includes bibliographical references and indexes.
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