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Understanding the consumer / M G Parameswaran.
Material type:
TextPublication details: London ; Thousand Oaks ; New Delhi : Sage Publications, Tata McGraw-Hill, c2003.Description: 234 p. : ill. ; 28 cmISBN: - 8178293323
- 0761947019 (pbk.)
- 0070474095
- 0761947000
- 658.8 21
| Item type | Current library | Home library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Savar Campus Library General Stacks | Savar Campus Library General Stacks | 658.8 PAR (Browse shelf(Opens below)) | 1 | Available | 3020004513 |
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| 658.8 GUI Marketing management : | 658.8 GUI Marketing management : | 658.8 KOT Principles of marketing / | 658.8 PAR Understanding the consumer / | 658.8 PER Essentials of marketing : | 658.8 PRI Marketing : | 658.8 PRI Marketing : |
Includes bibliographical references (p. 188-197) and index.
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