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Marketing research : concepts, practices, and cases / Sunanda Easwaran, Sharmila J. Singh.

By: Contributor(s): Material type: TextTextPublication details: Oxford ; New York : Oxford University Press, 2006 [7th impression 2010]Description: x, 605 p. : ill. ; 24 cmISBN:
  • 9780195676969 (pbk.)
  • 0195676963 (pbk.)
Subject(s): DDC classification:
  • 658.83 22
LOC classification:
  • HF5415.2 .E26 2006
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Holdings
Item type Current library Home library Call number Copy number Status Date due Barcode Item holds
Book Book Centre for Entrepreneurship Development (CED) General Stacks Centre for Entrepreneurship Development (CED) General Stacks 658.83 EAS (Browse shelf(Opens below)) 1 Available 3010030051
Total holds: 0
Browsing Centre for Entrepreneurship Development (CED) shelves, Shelving location: General Stacks Close shelf browser (Hides shelf browser)
658.8 MAR Marketing management / 658.802 CRA Strategic marketing / 658.83 BRA Marketing research : 658.83 EAS Marketing research : 658.8342 PET Consumer behavior & marketing strategy / 659.1 ADV Advertising and promotions : 659.2 DIE Reputation rules :

Includes bibliographical references and index.

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