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Branding across borders : a guide to global brand marketing / James R. Gregory with Jack G. Wiechmann.
Material type:
TextPublication details: Chicago, Ill. : McGraw-Hill, c2002.Description: xxiv, 232 p. : ill. ; 24 cmISBN: - 0658009451
- 658.8/27 21
- HD69.B7 G74 2002
| Item type | Current library | Home library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Ayesha Abed Library General Stacks | Ayesha Abed Library General Stacks | 658.827 GRE (Browse shelf(Opens below)) | 1 | Available | 3010030108 |
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| 658.82 VEE Gravitational marketing : | 658.827 BRA Brands and firebrands : insights from experts / | 658.827 COR Corporate branding : | 658.827 GRE Branding across borders : | 658.827 HOL Cultural strategy : | 658.827 KEL Strategic brand management : | 658.827 KEL Strategic brand management : |
Includes bibliographical references (p. 213-214) and index.
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