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Integrated marketing communication : advertising and promotion in a digital world / Jerome M. Juska.
Material type:
TextPublication details: New York, NY : Routledge, c2018Description: xix, 230 pages : illustrations ; 23 cmISBN: - 9781138695443 (pbk)
- 9781138695436 (hbk)
- 659.144 23
- HF6146.I58 J87 2017
Contents:
What is integrated marketing communications? -- Digital media environments -- IMC budgets and objectives -- Brand research and consumer insights -- Target audiences and segmentation -- Creative development -- Media planning methods -- Advertising campaigns -- Sales promotion strategies -- Brand visibility programs -- Public relations strategies -- The IMC plan.
| Item type | Current library | Home library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Ayesha Abed Library General Stacks | Ayesha Abed Library General Stacks | 659.144 JUS (Browse shelf(Opens below)) | 1 | Available | 3010034433 |
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| 659.1019 SUT Advertising and the mind of the consumer : | 659.1042 MCF Advertising : | 659.143 BIE "This business has legs" : | 659.144 JUS Integrated marketing communication : | 659.152 BLA How to plan exhibitions and conferences from A to Z / | 659.2 BAL Handbook of public relations & communication : | 659.2 BIV Public relations writing : |
What is integrated marketing communications? -- Digital media environments -- IMC budgets and objectives -- Brand research and consumer insights -- Target audiences and segmentation -- Creative development -- Media planning methods -- Advertising campaigns -- Sales promotion strategies -- Brand visibility programs -- Public relations strategies -- The IMC plan.
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