Services marketing : people, technology, strategy / Jochen Wirtz, Christopher Lovelock.
Material type:
TextPublisher: India : Pearson India Education Services, c2018Edition: Eighth editionDescription: 1 online resourceISBN: - 9781944659004 (hardcover)
- 9781944659011 (pbk.)
- 9789332587687
- 658.8 23
- HF5415.13 .L5883 2016
| Item type | Current library | Home library | Call number | Status | Notes | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
E-Book
|
Ayesha Abed Library | Ayesha Abed Library | 658.8 LOV (Browse shelf(Opens below)) | Available | Send E-mail to University Librarian for User ID and Password | 301009840514625 |
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| 658.8 KUR Principles of Contemporary marketing / | 658.8 LAM Marketing / | 658.8 LOV Services marketing : | 658.8 LOV Services marketing : | 658.8 MAI We first : | 658.8 MAI We first : | 658.8 MAN A manual for culturally-adapted social marketing : |
Indian Subcontinent Adaption
Includes index.
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Mode of access: Internet
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