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Data mining techniques : for marketing, sales, and customer relationship management / Michael J.A. Berry, Gordon S. Linoff. by
  • Berry, Michael J. A
  • Linoff, Gordon
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Indianapolis, Ind. : Wiley Pub., c2004
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 658.802 BER.

Marketing : real people, real choices / Michael R. Solomon, Elnora W. Stuart. by
  • Solomon, Michael R
  • Stuart, Elnora W
Edition: Third edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : New Delhi ; Pearson, Prentice Hall : c2003 [reprinted 2005]
Availability: Items available for loan: Ayesha Abed Library (3)Call number: 658.8002373 SOL, ...

Marketing management / Russell S. Winer, Ravi Dhar. by
  • Winer, Russell S
  • Dhar, Ravi
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2011
Availability: Items available for loan: Ayesha Abed Library (2)Call number: 658.8 WIN, ...

Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner. by
  • Zeithaml, Valarie A
  • Bitner, Mary Jo
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston ; McGraw-Hill/Irwin, c2003 [Reprinted]
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 658.8 ZEI.

Essentials of marketing research / William R. Dillon, Thomas J. Madden, Neil H. Firtle. by
  • Dillon, William R
  • Madden, Thomas J
  • Firtle, Neil H
Series: The Irwin series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Homewood, IL ; Boston, MA : Irwin, c1993
Availability: Items available for loan: Ayesha Abed Library (2)Call number: 658.83 DIL, ...

International marketing / Philip R Cateora, John L Graham, Prashant Salwan. by
  • Cateora, Philip R
  • Graham, John L
  • Salwan, Prashant
Edition: Thirteen edition
Material type: Text Text; Format: microfiche festschrift
Publication details: New Delhi : Mc Graw-Hill, c2007.[reprinted 2011]
Availability: Items available for loan: Ayesha Abed Library (6)Call number: 658.848 CAT, ...
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Superbrands Bangladesh : an insight into some of Bangladesh's strongest brands Vol.1, by
  • Brandzeal Consultancy Ltd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Bangladesh : Superbrands ; Bangla Superbrand Ltd., 2010
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 658.8270941 SUP.

Foundation marketing / Elizabeth Hill, Terry O'Sullivan. by
  • Hill, Elizabeth, 1960-
  • O'Sullivan, Terry, 1957-
Series: Modular texts in business and economics
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow : Financial Times Prentice Hall, 2004
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 658.8 HIL.

Strategic market management / David A. Aaker. by
  • Aaker, David A
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, NJ : John Wiley, c2005
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 658.8 AAK.

Internet marketing & e-commerce / Ward A. Hanson, Kirthi Kalyanam. by
  • Hanson, Ward A
  • Kalyanam, Kirthi
Edition: Student ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia ; Mason, OH : Thomson/South-Western, c2007
Other title:
  • Internet marketing and e-commerce
Availability: Items available for loan: Ayesha Abed Library (3)Call number: 658.872 HAN, ...

Mastering Web 2.0 : transform your business using key website and social media tools / Susan Rice Lincoln. by
  • Lincoln, Susan Rice
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Philadelphia : Kogan Page, 2009
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 658.872 LIN.

Crossing the chasm : marketing and selling technology products to mainstream customers / Geoffrey A. Moore ; with a foreword by Regis McKenna. by
  • Moore, Geoffrey A, 1946-
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: [New York, N.Y.] : HarperBusiness, c1991
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 658.8 MOO.

Principles and practice of marketing / David Jobber. by
  • Jobber, David, 1947-
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New York : McGraw-Hill, 2009
Availability: Items available for loan: Ayesha Abed Library (4)Call number: 658.8 JOB, ...

Enchanting a disenchanted world : continuity and change in the cathedrals of consumption / George Ritzer. by
  • Ritzer, George
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Los Angeles : SAGE, c2010
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 339.470973 RIT.

Marketing research / Alvin C. Burns, Ronald F. Bush. by
  • Burns, Alvin C
  • Bush, Ronald F
Edition: Fifth edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : New Delhi : Pearson/Prentice Hall ; Dorling Kindersley, 2006.[second impression 2007]
Availability: Items available for loan: Ayesha Abed Library (3)Call number: 658.83 BUR, ...

Marketing / Michael J. Etzel [et..al.] by
  • Etzel, Michael J
Edition: 14th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston ; New Delhi : McGraw-Hill/Irwin, 2007. [Fourth reprint 2010]
Availability: Items available for loan: Ayesha Abed Library (6)Call number: 658.8 MAR, ...

The heart of change : real-life stories of how people change their organizations / John P. Kotter, Dan S. Cohen. by
  • Kotter, John P, 1947-
  • Cohen, Dan S
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Harvard Business School Press, c2002
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 658.406 KOT.

Pharmaceutical marketing : principles, environment, and practice / Mickey C. Smith, ... [et al.]. by
  • Smith, Mickey C
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Pharmaceutical Products Press, c2002
Availability: Items available for loan: Ayesha Abed Library (2)Call number: 615.190688 PHA, ...

Marketing public health : strategies to promote social change / Elissa Resnick, Michael Siegel. by
  • Resnick, Elissa
  • Siegel, Michael, M.D
  • Siegel, Michael, M.D. Marketing public health
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Sudbury, Mass. : Jones & Bartlett Learning, c2013
Availability: Items available for loan: James P. Grant School of Public Health (JPGSPH) (1)Call number: 362.10688 RES.

Marketing financial services / Jillian Dawes Farquhar & Arthur Meidan. by
  • Farquhar, Jillian
  • Meidan, Arthur, 1936-
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2010
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 332.10688 FAR.

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