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Marketing management / Philip Kotler...[et. al] by
  • Kotler, Philip
Edition: 14th [ed.] a south asian perspective
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. ; New Delhi. : Prentice Hall; Pearson, c2013
Availability: Items available for loan: Ayesha Abed Library (3)Call number: 658.8 MAR, ... Centre for Entrepreneurship Development (CED) (1)Call number: 658.8 MAR. Not available: Ayesha Abed Library: Checked out (1). Ayesha Abed Library: Lost (1).
  (2 votes)
We first : how brands and consumers use social media to build a better world / Simon Mainwaring. by
  • Mainwaring, Simon, 1967-
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Palgrave Macmillan, 2011
Other title:
  • How brands and consumers use social media to build a better world
Availability: Items available for loan: Ayesha Abed Library (2)Call number: 658.8 MAI, ...

The new marketing conversation : creating and strengthening relationships between buyers and sellers / Donna Baier Stein, Alexandra MacAaron. by
  • Stein, Donna Baier
  • MacAaron, Alexandra
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, Ohio : Thomson, c2005
Availability: Items available for loan: Institute of Governance Studies (2)Call number: 658.812 STE, ...

Principles and practice of marketing / David Jobber. by
  • Jobber, David, 1947-
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New York : McGraw-Hill, 2010
Availability: Items available for loan: Ayesha Abed Library (2)Call number: 658.8 JOB, ...

Cultural strategy : using innovative ideologies to build breakthrough brands / Douglas Holt and Douglas Cameron. by
  • Holt, Douglas B
  • Cameron, Douglas
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford : Oxford University Press, c2012
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 658.827 HOL.

Kellogg on branding : the marketing faculty of the Kellogg School of Management / edited by Alice M. Tybout and Tim Calkins ; foreword by Philip Kotler. by
  • Tybout, Alice M
  • Calkins, Tim
  • Kellogg School of Management
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, N.J. : Wiley, c2005
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 658.827 KEL. Institute of Governance Studies (1)Call number: 658.827 KEL.

E-marketing / Judy Strauss, Associate Professor of Marketing, University of Nevada, Reno, Raymond Frost, Professor of Management Information Systems, Ohio University. by
  • Strauss, Judy
  • Frost, Raymond
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Pearson, 2014
Availability: Not available: Ayesha Abed Library: Lost (1).

Making money with internet marketing [DVD] Series: How to gurus video based training
Material type: Film Film; Type of visual material: videorecording
Publication details: [Winnetka, CA] : George Peirson 2011
Other title:
  • How to gurus video based training
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 658.84 MAK.

Qualitative consumer & marketing research / Russell Belk, Eileen Fischer and Robert V. Kozinets. by
  • Belk, Russell W
  • Fischer, Eileen, 1959-
  • Kozinets, Robert V, 1964-
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Language: English
Publication details: London : SAGE, 2013
Other title:
  • Qualitative consumer and marketing research
Availability: Items available for loan: Ayesha Abed Library (5)Call number: 658.83 BEL, ...
  (1 votes)
Internet marketing : strategy, implementation and practice / Dave Chaffey ... [et al.]. by
  • Chaffey, Dave, 1963-
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York ; New Delhi : Pearson Education ; Dorling Kindersley (India) Pvt. Ltd., c2009 [third impression]
Availability: Items available for loan: Ayesha Abed Library (2)Call number: 658.84 INT, ...

Dictionary of social and market research / Wolfgang J. Koschnick. by
  • Koschnick, Wolfgang J, 1942-
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hampshire, England ; Brookfield, VT : Gower, c1996
Availability: Items available for reference: Savar Campus Library: Not For Loan (3)Call number: 658.8303 KOS, ...

Marketing research : an applied approach / Thomas C. Kinnear, James R. Taylor. by
  • Kinnear, Thomas C, 1943-
  • Taylor, James R. (James Ronald), 1938-
Series: McGraw-Hill series in marketing
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c1991
Availability: Items available for loan: Savar Campus Library (1)Call number: 658.83 KIN.

Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul. by
  • Guiltinan, Joseph P
  • Paul, Gordon W
Series: McGraw-Hill series in marketing
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c1994
Availability: Items available for loan: Savar Campus Library (1)Call number: 658.8 GUI.

Gravitational marketing : the science of attracting customers / Jimmy Vee, Travis Miller, Joel Bauer ; assisted by Jennifer Miller. by
  • Vee, Jimmy, 1975-
  • Miller, Travis, 1977-
  • Bauer, Joel, 1960-
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, N.J. : John Wiley & Sons, c2008
Availability: Items available for loan: Savar Campus Library (1)Call number: 658.82 VEE. Not available: Ayesha Abed Library: Checked out (1).

Marketing : creating value for customers / Gilbert A. Churchill, Jr., J. Paul Peter. by
  • Churchill, Gilbert A
  • Peter, J. Paul
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Burr Ridge, Ill. : Irwin, c1995
Availability: Items available for loan: Savar Campus Library (5)Call number: 658.8 CHU, ...

Essentials of marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. by
  • Perreault, William D
  • McCarthy, E. Jerome (Edmund Jerome)
Series: McGraw-Hill/Irwin series in marketing
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill/Irwin, c2006
Availability: Items available for loan: Savar Campus Library (1)Call number: 658.8 PER.

Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul, Thomas J. Madden. by
  • Guiltinan, Joseph P
  • Paul, Gordon W
  • Madden, Thomas J
Series: McGraw-Hill series in marketing
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill Companies, c1997
Availability: Items available for loan: Savar Campus Library (1)Call number: 658.8 GUI.

Global brand power : leveraging branding for long-term growth / Barbara E. Kahn. by
  • Kahn, Barbara E
Series: Wharton Executive Essentials
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Philadelphia : Wharton Digital Press, c2013
Availability: Items available for loan: Ayesha Abed Library (2)Call number: 658.827 KHA, ...
  (1 votes)
Commercial management companies in the agricultural development of the Pacific Islands / Andrew McGregor, Charles Eaton, Michael Manning. by
  • McGregor, Andrew
  • Eaton, Charles, 1934-
  • Manning, Michael, 1943-
Series: Research report series (Pacific Islands Development Program (East-West Center)) ; no. 15
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Honolulu, Hawaii : Pacific Islands Development Program, East-West Center, 1992
Availability: Items available for loan: Savar Campus Library (1)Call number: 382.410609 MCG.

Contemporary issues in marketing and consumer behaviour / Elizabeth Parsons, Pauline Maclaran by
  • Parsons, Elizabeth
  • Maclaran, Pauline
Material type: Text Text; Literary form: Not fiction
Language: English
Publication details: London ; New York : Routledge, c2009
Availability: Items available for loan: Ayesha Abed Library (2)Call number: 658.8 PAR, ...

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