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Marketing management / Philip Kotler...[et. al]

Contributor(s): Material type: TextTextPublication details: Upper Saddle River, N.J. ; New Delhi. : Prentice Hall; Pearson, c2013.Edition: 14th [ed.] a south asian perspectiveDescription: xxiv, 596, [127] p. : col. ill. ; 29 cmISBN:
  • 9788131767160
Subject(s): DDC classification:
  • 658.8 22
LOC classification:
  • HF5415.13 .K64 2012
Contents:
Understanding marketing management -- Defining marketing for the 21st century -- Developing marketing strategies and plans -- Capturing marketing insights -- Collecting information and forecasting demand -- Conducting marketing research -- Connecting with customers -- Creating long-term loyalty relationships -- Analyzing consumer markets.
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Item type Current library Home library Call number Copy number Status Date due Barcode Item holds
Book Book Ayesha Abed Library General Stacks Ayesha Abed Library General Stacks 658.8 MAR (Browse shelf(Opens below)) 1 Missing 3010027176
Book Book Ayesha Abed Library General Stacks Ayesha Abed Library General Stacks 658.8 MAR (Browse shelf(Opens below)) 2 Checked out 11/08/2026 3010027177
Book Book Ayesha Abed Library General Stacks Ayesha Abed Library General Stacks 658.8 MAR (Browse shelf(Opens below)) 3 Available 3010027178
Book Book Ayesha Abed Library General Stacks Ayesha Abed Library General Stacks 658.8 MAR (Browse shelf(Opens below)) 4 Available 3010027179
1 hour loan 1 hour loan Ayesha Abed Library Circulation Desk Ayesha Abed Library Circulation Desk 658.8 MAR (Browse shelf(Opens below)) 5 Available 3010027180
Book Book Centre for Entrepreneurship Development (CED) General Stacks Centre for Entrepreneurship Development (CED) General Stacks 658.8 MAR (Browse shelf(Opens below)) 6 Available 3010030049
Total holds: 0

Includes bibliographical references and index.

Understanding marketing management -- Defining marketing for the 21st century -- Developing marketing strategies and plans -- Capturing marketing insights -- Collecting information and forecasting demand -- Conducting marketing research -- Connecting with customers -- Creating long-term loyalty relationships -- Analyzing consumer markets.

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