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101 ways to get more business / Timothy R.V. Foster. by
  • Foster, Timothy R. V
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : USB publishers Distr. Ltd., 1992. [reprinted 1998]
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 658.8 FOS.

Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. by
  • Perreault, William D
  • McCarthy, E. Jerome (Edmund Jerome)
Series:
Edition: Twelve edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago : Irwin, c1996
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 658.8 PER.

Marketing management / Richard P. Bagozzi ... [et al.]. by
  • Bagozzi, Richard P
  • Rosa, Jose Antonio
  • Celly, Kirti Sawhney
  • Coronel, Francisco
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall, c1998
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 658.8 MAR.

Marketing management / Michael R. Czinkota, Masaaki Kotabe. by
  • Czinkota, Michael R
  • Kotabe, Masaaki
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cincinnati : South-Western College Pub., c2001
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 658.8 CZI. Not available: Ayesha Abed Library: Checked out (1).

Market-based management : strategies for growing customer value and profitability / Roger J. Best. by
  • Best, Roger J
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. ; New Delhi : Pearson/Prentice Hall of India pvt. Ltd., c2005.[reprinted 2006]
Availability: Items available for loan: Ayesha Abed Library (5)Call number: 658.8 BES, ...

Marketing management : a strategic, decision-making approach / Harper W. Boyd, Jr. ... [et al.]. by
  • Boyd, Harper W
  • Walker, Orville C
  • Mullins, John
  • Larreche, Jean-Claude
Series:
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill, c2002
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 658.8 BOY.

Value-based marketing for bottom-line success : 5 steps to creating customer value / J. Nicholas De Bonis, Eric Balinski & Phil Allen. by
  • DeBonis, J. Nicholas
  • Balinski, Eric W
  • Allen, Phil, 1953-
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York ; New Delhi : McGraw-Hill, c2003
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 658.8 DEB.

New marketing strategies : evolving flexible processes to fit market circumstances / Ian Chaston. by
  • Chaston, Ian
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London; New Delhi : Thousand Oaks, Calif. ; Sage Publications; Response Books, 1999
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 658.8 CHA.

Basic marketing : a managerial approach / E. Jerome McCarthy. by
  • McCarthy, E. Jerome (Edmund Jerome)
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Homewood, Ill. : R. D. Irwin, 1981
Availability: Not available: Ayesha Abed Library: Lost (1).

Global marketing : foreign entry, local marketing, and global management / Johny K. Johansson. by
  • Johansson, Johny K
Series:
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago : Irwin, c1997
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 658.848 JOH.

International marketing management : text and cases / U.C. Mathur. by
  • Mathur, U. C, 1938-
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; Thousand Oaks, Calif. : SAGE Publications, 2008
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 658.84 MAT.

Marketing practices in developing economy : cases from South Asia / edited by Ruby Roy Dholakia,Syed Ferhat Anwar & Khalid Hasan foreword by Philip Kotler. by
  • Dholakia, Ruby Roy
  • Anwar, Syed Ferhat
  • Hasan, Khalid
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : PHI learning private limited, 2009
Availability: Items available for loan: Ayesha Abed Library (2)Call number: 658.827 MAR, ...

Problems in marketing : applying key concepts and techniques / Luiz Moutinho & Charles Chien. by
  • Moutinho, Luiz
  • Chien, Charles S
Edition: Second edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Los Angeles ; New Delhi : Sage Publications, 2008
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 658.8 MOU.

Handbook of relationship marketing / Jagdish N. Sheth, Atul Parvatiyar, editors. by
  • Sheth, Jagdish N
  • Parvatiyar, Atul
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Thousand Oaks : New Delhi : Sage Publications ; Response Books, c2000
Other title:
  • Relationship marketing
Availability: Items available for loan: Ayesha Abed Library (2)Call number: 658.8 HAN, ...

Sales and distribution management : an Indian perspective / Pingali Venugopal. by
  • Venugopal, Pingali, 1958-
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; Thousand Oaks, [Calif.] : Response Books, ; Sage Publications, c2008
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 658.81 VEN.

Marketing : an introduction / Gary Armstrong, Philip Kotler. by
  • Armstrong, Gary (Gary M.)
  • Kotler, Philip
Edition: Ninth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : Pearson/Prentice Hall, c2009
Availability: Items available for loan: Ayesha Abed Library (2)Call number: 658.8 ARM, ...
  (1 votes)
Customer centric selling / Michael T. Bosworth, John R. Holland. by
  • Bosworth, Michael T
  • Holland, John
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : New Delhi,India : McGraw-Hill ; Tata McGraw-Hill, c2004 [reprinted 2004]
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 658.85 BOS.

Supply chain management : strategy, planning, and operation / Sunil Chopra, Peter Meindl. by
  • Chopra, Sunil, 1960-
  • Meindl, Peter, 1970-
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. ; New Delhi : Prentice Hall, c2004 [reprinted 2006]
Availability: Items available for loan: Ayesha Abed Library (5)Call number: 658.7 CHO, ...

Marketing management : a south Asian perspective / Philip Kotler ... [et al.]. by
  • Kotler, Philip
Edition: Thirteenth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. ; New Delhi : Pearson Prentice Hall, c2009
Availability: Items available for loan: Ayesha Abed Library (7)Call number: 658.8 MAR, ... Not available: Ayesha Abed Library: Lost (4).
  (7 votes)
Supply chain management : strategy, planning, and operation / Sunil Chopra, Peter Meindl, D. V. kalra by
  • Chopra, Sunil, 1960-
  • Meindl, Peter, Kalra, D.V, 1970-
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Delhi : Prentice Hall ; Pearson, c2010
Availability: Items available for loan: Ayesha Abed Library (4)Call number: 658.7 CHO, ... Not available: Ayesha Abed Library: Lost (1).

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