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Basic marketing : a global-managerial approach / William D. Perreault, Jr,E. Jerome McCarthy. by
  • Perreault, William D
  • McCarthy, E. Jerome (Edmund Jerome)
Series: The Irwin series in marketing
Edition: Twelve edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Homewood, IL : Irwin, c1993
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 658.8 PER.

The low-income consumer : adjusting the balance of exchange / Linda F. Alwitt, Thomas D. Donley. by
  • Alwitt, Linda F
  • Donley, Thomas
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Thousand Oaks : Sage Publications, c1996
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 658.8348 ALW.

"This business has legs" : how I used infomercial marketing to create the $100,000,000 Thighmaster craze exerciser : an entrepreneurial adventure story / Peter Bieler with Suzanne Costas. by
  • Bieler, Peter, 1943-
  • Costas, Suzanne
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : John Wiley, c1996
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 659.143 BIE. Savar Campus Library (1)Call number: 659.143 BIE.

Marketing in a consumer-oriented society / John R. Stuteville, Marc D. Roberts. by
  • Stuteville, John R
  • Roberts, Marc D [joint author.]
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Belmont, Calif. : Wadsworth Pub. Co., [1975]
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 658.800973 STU.

Decision-making in retailing and marketing. by
  • Krieger, Murray, 1912-
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, Fairchild Publications [1969]
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 658.800186 KRI.

Enchanting a disenchanted world : continuity and change in the cathedrals of consumption / George Ritzer. by
  • Ritzer, George
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Los Angeles : SAGE, c2010
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 339.470973 RIT.

Writing for design professionals : a guide to writing successful proposals, letters, brochures, portfolios, reports, presentations, and job applications for architects, engineers, and interior designers / Stephen A. Kliment. by
  • Kliment, Stephen A
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : W.W. Norton, c1998
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 808.0662 KLI.

Good deeds, good design : community service through architecture / edited by Bryan Bell. by
  • Bell, Bryan, 1959-
Edition: First edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Princeton Architectural Press, c2004
Availability: Not available: School of Architecture & Design (SoAD): Lost (1).

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