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Branding across borders : a guide to global brand marketing / James R. Gregory with Jack G. Wiechmann.

By: Contributor(s): Material type: TextTextPublication details: Chicago, Ill. : McGraw-Hill, c2002.Description: xxiv, 232 p. : ill. ; 24 cmISBN:
  • 0658009451
Subject(s): DDC classification:
  • 658.8/27 21
LOC classification:
  • HD69.B7 G74 2002
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Holdings
Item type Current library Home library Call number Copy number Status Date due Barcode Item holds
Book Book Ayesha Abed Library General Stacks Ayesha Abed Library General Stacks 658.827 GRE (Browse shelf(Opens below)) 1 Available 3010030108
Total holds: 0

Includes bibliographical references (p. 213-214) and index.

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