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Kellogg on branding : the marketing faculty of the Kellogg School of Management / edited by Alice M. Tybout and Tim Calkins ; foreword by Philip Kotler.

Contributor(s): Material type: TextTextPublication details: Hoboken, N.J. : Wiley, c2005.Description: xvii, 334 p. : ill. ; 24 cmISBN:
  • 9780471690160 (cloth)
  • 0471690163 (cloth)
Subject(s): DDC classification:
  • 658.8/27 22
LOC classification:
  • HD69.B7 K46 2005
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Holdings
Item type Current library Home library Call number Copy number Status Date due Barcode Item holds
Book Book Ayesha Abed Library General Stacks Ayesha Abed Library General Stacks 658.827 KEL (Browse shelf(Opens below)) 1 Available 3010027596
Book Book Institute of Governance Studies General Stacks Institute of Governance Studies General Stacks 658.827 KEL (Browse shelf(Opens below)) 2 Available 3010027749
Total holds: 0

Includes bibliographical references and index.

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