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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch and Keyoor Purani.

By: Contributor(s): Material type: TextTextPublication details: New York : McGraw-Hill Education, 2021.Edition: Twelfth editionDescription: xxxi, 740 pages (G1- S12) ; color illustrations : 29 cmISBN:
  • 9789354600807
  • 9354600808
  • 9781260796452
Subject(s): DDC classification:
  • 659.1 23
LOC classification:
  • HF5823 .B387 2020
Summary: "THE CHANGING WORLD OF ADVERTISING AND PROMOTION Nearly everyone in the modern world is influenced to some degree by advertising and other forms of promotion. Organizations in both the private and public sectors have learned that the ability to communicate effectively and efficiently with their target audiences is critical to their success. Advertising and other types of promotional messages are used to sell products and services as well as to promote causes, market political candidates, and deal with societal problems such as alcohol and drug abuse. Consumers are finding it increasingly difficult to avoid the efforts of marketers, who are constantly searching for new ways to communicate with them"--
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Item type Current library Home library Call number Copy number Status Date due Barcode Item holds
Book Book Ayesha Abed Library General Stacks Ayesha Abed Library General Stacks 659.1 BEL (Browse shelf(Opens below)) 1 Available 3010041882
Book Book Ayesha Abed Library General Stacks Ayesha Abed Library General Stacks 659.1 BEL (Browse shelf(Opens below)) 2 Available 3010041883
Book Book Ayesha Abed Library General Stacks Ayesha Abed Library General Stacks 659.1 BEL (Browse shelf(Opens below)) 3 Available 3010041884
Book Book Ayesha Abed Library General Stacks Ayesha Abed Library General Stacks 659.1 BEL (Browse shelf(Opens below)) 4 Available 3010042000
Book Book Ayesha Abed Library General Stacks Ayesha Abed Library General Stacks 659.1 BEL (Browse shelf(Opens below)) 5 Checked out 17/08/2026 3010042001
Book Book Ayesha Abed Library General Stacks Ayesha Abed Library General Stacks 659.1 BEL (Browse shelf(Opens below)) 6 Available 3010042002
Book Book Ayesha Abed Library General Stacks Ayesha Abed Library General Stacks 659.1 BEL (Browse shelf(Opens below)) 7 Available 3010042003
Book Book Ayesha Abed Library General Stacks Ayesha Abed Library General Stacks 659.1 BEL (Browse shelf(Opens below)) 8 Available 3010042004
Total holds: 0

Revised edition of the authors' Advertising and promotion, [2018]

Includes bibliographical references and index.

"THE CHANGING WORLD OF ADVERTISING AND PROMOTION Nearly everyone in the modern world is influenced to some degree by advertising and other forms of promotion. Organizations in both the private and public sectors have learned that the ability to communicate effectively and efficiently with their target audiences is critical to their success. Advertising and other types of promotional messages are used to sell products and services as well as to promote causes, market political candidates, and deal with societal problems such as alcohol and drug abuse. Consumers are finding it increasingly difficult to avoid the efforts of marketers, who are constantly searching for new ways to communicate with them"--

Ages 18+ McGraw-Hill Education

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