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Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner. by
  • Zeithaml, Valarie A
  • Bitner, Mary Jo
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston ; McGraw-Hill/Irwin, c2003 [Reprinted]
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 658.8 ZEI.

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Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. by
  • Zeithaml, Valarie A
  • Bitner, Mary Jo
  • Gremler, Dwayne D
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill Irwin, c2013
Availability: Items available for loan: Ayesha Abed Library (10)Call number: 658.8 ZEI, ... Savar Campus Library (10)Call number: 658.8 ZEI, ...

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