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Izdano 2003Various multi-media instructional aids, including a web site, are available to supplement the text.Knjiga -
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14od Kotler, Philip;Armstrong, Gary;Harris, LloydFull text available on PearsonOff-Campus Access: Athens ID and Password Required
On-Campus Access: No User ID or Password Required
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Elektronski eKnjiga -
15od Parment, Anders;Kotler, Philip;Armstrong, GaryFull text available on PearsonOff-Campus Access: Athens ID and Password Required
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16od Kotler, Philip; Bowen, John T.; Makens, James C.Full text available on PearsonOff-Campus Access: Athens ID and Password Required
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17od Kotler, Philip, Armstrong, Gary (Gary M.), Balasubramanian, Sridhar, Agnihotri, Parfulla Y.
Izdano 2023Revised edition of Principles of marketing, 2019.
Indian subcontinent adaption.Knjiga -
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