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6di Kotler, Philip
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14di Kotler, Philip;Armstrong, Gary;Harris, LloydFull text available on PearsonOff-Campus Access: Athens ID and Password Required
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15di Parment, Anders;Kotler, Philip;Armstrong, GaryFull text available on PearsonOff-Campus Access: Athens ID and Password Required
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16di Kotler, Philip; Bowen, John T.; Makens, James C.Full text available on PearsonOff-Campus Access: Athens ID and Password Required
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17di Kotler, Philip, Armstrong, Gary (Gary M.), Balasubramanian, Sridhar, Agnihotri, Parfulla Y.
Pubblicazione 2023Revised edition of Principles of marketing, 2019.
Indian subcontinent adaption.Libro -
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