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6著者: Kotler, Philip
出版事項 2003Various multi-media instructional aids, including a web site, are available to supplement the text.図書 -
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14著者: Kotler, Philip;Armstrong, Gary;Harris, LloydFull text available on PearsonOff-Campus Access: Athens ID and Password Required
On-Campus Access: No User ID or Password Required
Off-campus access
電子媒体 eBook -
15著者: Parment, Anders;Kotler, Philip;Armstrong, GaryFull text available on PearsonOff-Campus Access: Athens ID and Password Required
On-Campus Access: No User ID or Password Required
Off-campus access
電子媒体 eBook -
16著者: Kotler, Philip; Bowen, John T.; Makens, James C.Full text available on PearsonOff-Campus Access: Athens ID and Password Required
On-Campus Access: No User ID or Password Required
Off-campus access
電子媒体 eBook -
17著者: Kotler, Philip, Armstrong, Gary (Gary M.), Balasubramanian, Sridhar, Agnihotri, Parfulla Y.
出版事項 2023Revised edition of Principles of marketing, 2019.
Indian subcontinent adaption.図書 -
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