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2Yazar: Kotler, Philip
Baskı/Yayın Bilgisi 2003Various multi-media instructional aids, including a web site, are available to supplement the text.Kitap -
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14Yazar: Kotler, Philip;Armstrong, Gary;Harris, LloydFull text available on PearsonOff-Campus Access: Athens ID and Password Required
On-Campus Access: No User ID or Password Required
Off-campus access
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15Yazar: Parment, Anders;Kotler, Philip;Armstrong, GaryFull text available on PearsonOff-Campus Access: Athens ID and Password Required
On-Campus Access: No User ID or Password Required
Off-campus access
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16Yazar: Kotler, Philip; Bowen, John T.; Makens, James C.Full text available on PearsonOff-Campus Access: Athens ID and Password Required
On-Campus Access: No User ID or Password Required
Off-campus access
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17Yazar: Kotler, Philip, Armstrong, Gary (Gary M.), Balasubramanian, Sridhar, Agnihotri, Parfulla Y.
Baskı/Yayın Bilgisi 2023Revised edition of Principles of marketing, 2019.
Indian subcontinent adaption.Kitap -
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20Yazar: Andreasen, Alan R., 1934-Diğer Yazarlar: “…Kotler, Philip…”
Baskı/Yayın Bilgisi 2003Kotler's name appears first on the earlier edition.
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