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1מאת KotlerFull text available on PearsonOff-Campus Access: Athens ID and Password Required
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2מאת Kotler; LeeFull text available on PearsonOff-Campus Access: Athens ID and Password Required
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8מאת Kotler, Philip
יצא לאור 2003Various multi-media instructional aids, including a web site, are available to supplement the text.ספר -
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16מאת Kotler, Philip;Armstrong, Gary;Harris, LloydFull text available on PearsonOff-Campus Access: Athens ID and Password Required
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17מאת Parment, Anders;Kotler, Philip;Armstrong, GaryFull text available on PearsonOff-Campus Access: Athens ID and Password Required
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19מאת Kotler, Philip; Bowen, John T.; Makens, James C.Full text available on PearsonOff-Campus Access: Athens ID and Password Required
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20מאת Kotler, Philip, Armstrong, Gary (Gary M.), Balasubramanian, Sridhar, Agnihotri, Parfulla Y.
יצא לאור 2023Revised edition of Principles of marketing, 2019.
Indian subcontinent adaption.ספר