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1por KotlerFull text available on PearsonOff-Campus Access: Athens ID and Password Required
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2por Kotler; LeeFull text available on PearsonOff-Campus Access: Athens ID and Password Required
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8por Kotler, Philip
Publicado em 2003Various multi-media instructional aids, including a web site, are available to supplement the text.Livro -
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16por Kotler, Philip;Armstrong, Gary;Harris, LloydFull text available on PearsonOff-Campus Access: Athens ID and Password Required
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19por Kotler, Philip; Bowen, John T.; Makens, James C.Full text available on PearsonOff-Campus Access: Athens ID and Password Required
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20por Kotler, Philip, Armstrong, Gary (Gary M.), Balasubramanian, Sridhar, Agnihotri, Parfulla Y.
Publicado em 2023Revised edition of Principles of marketing, 2019.
Indian subcontinent adaption.Livro