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  1. 1
    Services marketing : people, technology, strategy /
    per Lovelock, Christopher H.
    Publicat 2004
    Llibre
  2. 2
    Services marketing : people, technology, strategy /
    per Lovelock, Christopher H., Wirtz, Jochen
    Publicat 2018
    Indian Subcontinent Adaption
    Includes index.
    Off-Campus Access: User ID and Password Required (send email to University Librarian for user ID and password)
    On-Campus Access: User ID and Password Required (send email to University Librarian for user ID and password)
    Full text available on Pearson Online
    eBook
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