The contribution of brand equity in the working capital management of Maggi from Nestle Bangladesh

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023.

書目詳細資料
主要作者:	Islam, Aminul
其他作者:	Lee, Dr. Sang H
格式:	Internship report
語言:	English
出版:	Brac University 2023
主題:	Brand equity Working capital management Maggi Nestle Bangladesh Limited Branding (Marketing) Working capital.
在線閱讀:	http://hdl.handle.net/10361/19263

相似書籍

Brand activation: the process of door- to- door activity of Nestlé Bangladesh Limited (MAGGI Shad e Magic Masala)
由: Tasnim, Nishat
出版: (2018)

MAGGI sauce launch in Bangladesh
由: Khan, Faabiha
出版: (2018)

The Effect(s) of promotions & discounts on consumer-based brand equity of brands in Bangladesh
由: Bhuiyan, Rafiur Rahman
出版: (2019)

Exploring consumer attitude for Maggi seasoning among the low income segment in Dhaka
由: Imam, Tausif
出版: (2016)

Customer satisfaction and marketing mix of MAGGI 2mn Noodles
由: Ahmed, Mahim
出版: (2020)

Effectiveness of employee branding and Youth initiatives at Nestlé Bangladesh Limited (NBL)
由: Tabassum, Faizava Nawshin
出版: (2022)

Factors generated via experiential marketing and itseffect on building brand equity
由: Al Noor, Md. Dayan
出版: (2019)

The quality of work life at Nestle Bangladesh Limited
由: Esha, Maisha Mofiz
出版: (2016)

Thorough branding strategy analysis of Nestlé Dairy Brands in Bangladesh
由: Ferdosi, Kazi Humaira
出版: (2024)

Building brand equity of Khulna Titans through digital marketing
由: Chowdhury, Muktadir Mamun
出版: (2018)

Working capital management
由: Preve, Lorenzo A.

Sustainable fashion for Aarong: the impact of fashion upcycling, chief branding officer & fashion e-commerce experience on the Bangladeshi consumers’ brand equity
由: Fahad, Shafayet Ullah
出版: (2024)

Building brand equity and effectiveness of distribution channel of ACI Pure Salt
由: Keya, Kaniz Fatema
出版: (2024)

A study on the consumer behavior of health food drinks sachet packs
由: Siddique, Md. Abu Bakar
出版: (2022)

Brand activation - a focused marketing concept (Nido FortiGrow City)
由: Asad, Rashedul Kabir
出版: (2017)

Nestlé Bangladesh Limited
由: Ambreen, Tabassum
出版: (2016)

An effective approach to launching a brand in Bangladesh
由: Quader, Fahim
出版: (2020)

Analysis on launching of the new product of Olympic, FrostDelight focused on the branding and communication
由: Rakibuzzaman, Md.
出版: (2019)

Brand awareness and brand perception of ‘Mr. Cookie’
由: Pranto, Mehbub Hossain
出版: (2019)

Working capital management of Cosmopolitan Communications Ltd.
由: Rahman, Sanjana
出版: (2019)

The effect of advertising awareness on brand equity in social media
由: Jabin, Siddiqua Mahe
出版: (2022)

Services marketing and branding strategies of Englishplz Limited
由: Morshed, Zarif
出版: (2024)

Understanding the potential of Maggi soups among low income people in Dhaka city
由: Shemanto, Ashfaqur Rahman
出版: (2017)

How branding is changing the landscape of IPDC Finance Limited
由: Rodrigues, Melissa Maria
出版: (2022)

A comprehensive study on brand promotion and strategic marketing process of MYSOFT Limited
由: Majumder, Shaikat
出版: (2018)

Corporate branding : concept and cases\
出版: (2005)

Brand activation in below the line marketing
由: Sutirtha, Shafiqul Islam
出版: (2013)

Examining the impact of influencer marketing on brand loyalty: a study on the role of brand communication
由: Neehal, Saber Hossain
出版: (2024)

A deep dive into the branding strategies of Daraz Bangladesh Limited
由: Zaman, A K M Naeem
出版: (2019)

Internship report on marketing strategies and branding of IPDC Finance Ltd.
由: Rahman, Adrita
出版: (2022)

How social media platforms earn revenues for telecommunication companies - a perspective from X Solutions Limited
由: Ador, Fahim Shahriar
出版: (2021)

Strategic brand planning of Tech Republic Limited
由: Tareq, Karar Firoz Mahmud
出版: (2018)

Employer branding of Robi Axiata Limited
由: Fayem, Naimul Hasan
出版: (2014)

Brands and firebrands : insights from experts /
出版: (2003)

Selection of credit customers and assessment of working capital credit needs
由: Zaman, Nahian
出版: (2017)

Employee branding and its relationship with employee retention and employee recognition at Robi Axiata Limited
由: Rahman, Imran
出版: (2020)

Corporate Social Responsibility (CSR) influence on brand equity in energy sector: a case on Chevron Bangladesh
由: Ananta, Antara Tarannum
出版: (2020)

Strategic brand management : building, measuring, and managing brand equity /
由: Keller, Kevin Lane, 1956-
出版: (2003)

Family businesses that produce counterfeits: what is stopping them from creating their own brand?
由: Khan, Tahsan Rahman
出版: (2016)

Employer branding of Daraz Bangladesh Ltd.
由: Chowdhury, Sreejon
出版: (2021)