The influence of digital marketing communication on consumer purchasing decisions in a pandemic (COVID-19)

The influence of digital marketing communication on consumer purchasing decisions in a pandemic (COVID-19)

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022.

Podrobná bibliografie
Hlavní autor:	Ayon, Sadman Sakib
Další autoři:	Adrita, Ms Ummul Wara
Médium:	Internship report
Jazyk:	English
Vydáno:	Brac University 2024
Témata:	Digital marketing Social media Consumer Purchase decision Pandemic Internet marketing. Digital media.
On-line přístup:	http://hdl.handle.net/10361/22733

Podobné jednotky

Effect of digital media on consumer purchasing decision
Autor: Siddique, Rudmila
Vydáno: (2017)

Exploring the factors affecting the purchase decisions of customers in online marketing in Bangladesh
Autor: Niloy, Abid Hasan
Vydáno: (2024)

A study of the impact of electronic marketing on consumer’s purchasing behavior
Autor: Nizam, Md. Rashed
Vydáno: (2018)

An overview of sales and marketing strategies of "Value First Digital Media Bangladesh Ltd" during Covid'19 pandemic
Autor: Nidhi, Syeda Nusrat Taznin
Vydáno: (2022)

How Digital marketing works on pandemic
Autor: Bin Fazal, Shah Md. Rifat
Vydáno: (2023)

Leveraging digital media for brand awareness and engagement: a case study of Marico's digital marketing strategy
Autor: Neha, Tafriha Kamrul
Vydáno: (2024)

Dependence on social media in the Bangladesh market industry
Autor: Monira, Sayeda Sirajum
Vydáno: (2023)

Effectiveness of Facebook advertising for marketing promotions and its influence on consumer
Autor: Ahona, Annan Masum
Vydáno: (2024)

Exploring the psychological factors of consumer purchase behavior in Bangladesh on the adoption of digital payment apps
Autor: Karmaker, Samanta, a další
Vydáno: (2024)

Effectiveness of digital marketing through social media campaign
Autor: Chowdhury, Mumtarin Ashab
Vydáno: (2018)

Impacts on consumer behavior through online video advertisement
Autor: Bhuiyan, Anisul Islam
Vydáno: (2021)

The future of digital marketing In Bangladesh
Autor: Firoz, Nafisa
Vydáno: (2024)

How consumer perception of social media influencers on Instagram affect their purchase intention in the fashion industry
Autor: Akram, Irfan
Vydáno: (2021)

Understanding customer behavioral change in X- integrated marketing agency
Autor: Soton, Sani Islam
Vydáno: (2022)

Digital marketing communication in restaurants of Bangladesh : an in depth study on RainCloud Digital
Autor: Ratul, Kazi Ashiqur Rahman
Vydáno: (2018)

Exploring the factors affecting the decision of people to purchase magazine in Bangladesh
Autor: Pantho, Md. Humaun Kabir
Vydáno: (2024)

The effect of advertising awareness on brand equity in social media
Autor: Jabin, Siddiqua Mahe
Vydáno: (2022)

Importance of social media for Radiance Power Ltd.
Autor: Sakib, MD. Nazmus
Vydáno: (2019)

The digital transformation of Bangladesh's marketing industry
Autor: Bruhi, Chowdhury A. K.
Vydáno: (2017)

Effectiveness of digital marketing: a perspective on Daraz Bangladesh Limited
Autor: Sheba, Nujhat
Vydáno: (2018)

How digital marketing enhances online businesses during the Covid pandemic
Autor: Rakin, Adib Sadaket
Vydáno: (2024)

Facebook ads have a greater hold on digital marketing of Bangladesh- an observational study on wavemaker Bangladesh
Autor: Roy, Aboni
Vydáno: (2022)

'Digital advertising' The New Age marketing and my working experience in this sphere
Autor: Hasnat, Sabit
Vydáno: (2019)

Customer engagement through social media
Autor: Ayaz, Mohammed
Vydáno: (2024)

Consumer behavioral intention on purchasing Omera LPG
Autor: Khan, Md. Javed
Vydáno: (2019)

Customers-purchase decision: a study on Aamra Networks Limited
Autor: Sarker, Brototi
Vydáno: (2021)

Communication via Digital Marketing
Autor: Kabir, Mahmud
Vydáno: (2018)

Facebook: one of the most prominent and effective mass media for consumer promotion in Bangladesh
Autor: Aziz, Hesamul
Vydáno: (2018)

Prospects and challenges of social media marketing in Bangladesh: a case of Global Digital Mart Ltd.
Autor: Nion, Sajid Hasan
Vydáno: (2019)

Digital marketing ecosystem & digital transformation of Bangladesh marketing industry
Autor: Sakib, Shah Mohd Sadnan
Vydáno: (2018)

Digital marketing plays the vital role to fulfill customer satisfaction: A study on Analyzen Bangladesh Ltd.
Autor: Khan, Nusrat Jahan
Vydáno: (2023)

Evaluating consumer purchasing behavior for Shawpno’s pet foods
Autor: Anzum, Humayra
Vydáno: (2024)

Social media dependence in Bangladesh buffet restaurant sectors
Autor: Promee, Nishat Shama
Vydáno: (2023)

The role of digital branding on consumer retention: evaluating uses of social media in Bangladesh
Autor: Priyanka, Afsary Adiba
Vydáno: (2016)

Report on internship at Webable Digital
Autor: Gomes, Christina Isabela
Vydáno: (2020)

Influence of digital marketing: connecting customers digitally with Symphony mobile
Autor: Rahman, SK. Moinur
Vydáno: (2022)

How digital marketing is helping Radhuni to attract more consumers and create more awareness for their brand
Autor: Chowdhury, Sunzid
Vydáno: (2024)

Analyzing Ed-tech industry’s growth opportunity & educational development scope through digital marketing in Bangladesh: a follow up on ‘Innokids’ organization
Autor: Islam, Md. Toufiqul
Vydáno: (2024)

The influence of social media influencer marketing on consumer purchasing behavior: Its performance in raising brand awareness and increasing sales in Dhaka
Autor: Sultana, Jesmin
Vydáno: (2024)

Analysis and determination of consumer behavior on digital marketing
Autor: Masherafi, Nishat Rahman
Vydáno: (2023)