Effects of warranty on purchase decision of electronic products: an empirical research from the perspective of Bangladesh

Effects of warranty on purchase decision of electronic products: an empirical research from the perspective of Bangladesh

This article was published in Industrial Engineering Letters [© 2011 Industrial Engineering Letters] and the definite version is available at : http://iiste.org/Journals/index.php/IEL/article/view/637/530 The article website is at: http://iiste.org/Journals/index.php/IEL/index The journal is lice...

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Autori principali:	Ullah, G. M. Shafayet, Islam, Md. Rifayat
Natura:	Articolo
Lingua:	English
Pubblicazione:	© 2011 Industrial Engineering Letters 2016
Soggetti:	Long term warranty Short term warranty Branded product Non branded product Purchase decision
Accesso online:	http://hdl.handle.net/10361/6254

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