How consumers view hospital advertising
This article was published in the Journal of Hospital Marketing [© 1994 by The Haworth Press, Inc. ] and the definite version is available at : http://doi.org/10.1300/J043v08n02_08 The Journal's website is at: http://www.tandfonline.com/doi/abs/10.1300/J043v08n02_08
| Hoofdauteur: | Andaleeb, Syed Saad |
|---|---|
| Formaat: | Artikel |
| Taal: | English |
| Gepubliceerd in: |
© 1994 The Haworth Press, Inc.
2016
|
| Onderwerpen: | |
| Online toegang: | http://hdl.handle.net/10361/7118 http://doi.org/10.1300/J043v08n02_08 |
Gelijkaardige items
-
Hospital advertising: the Influence of perceptual and demographic factors on consumer dispositions
door: Andaleeb, Syed Saad
Gepubliceerd in: (2016) -
Determinants of customer satisfaction with hospitals: a managerial model
door: Andaleeb, Syed Saad
Gepubliceerd in: (2016) -
Service quality in public and private hospitals in urban Bangladesh: a comparative study
door: Andaleeb, Syed Saad
Gepubliceerd in: (2016) -
Advertising management /
door: Jethwaney, Jaishri N.
Gepubliceerd in: (2006) -
Choice and evaluation of hospitals in Bangladesh: insights from patients and policy implications
door: Andaleeb, Syed Saad
Gepubliceerd in: (2016)