When ads work : new proof that advertising triggers sales /

Bibliografski detalji
Glavni autor: Jones, John Philip
Format: Knjiga
Jezik:English
Izdano: New York : Lexington Books, c1995.
Teme:
Classic Catalogue: View this record in Classic Catalogue
Opis
Opis:xvi, 240 p. : ill. ; 24 cm.
Bibliografija:Includes bibliographical references (p. 223-231) and index.
ISBN:0029166624 :