Marketing management : a strategic, decision-making approach /

Marketing management : a strategic, decision-making approach /

Sonraí bibleagrafaíochta
Príomhchruthaitheoir:	Boyd, Harper W.
Rannpháirtithe:	Walker, Orville C., Mullins, John, Larreche, Jean-Claude
Formáid:	LEABHAR
Teanga:	English
Foilsithe / Cruthaithe:	Boston, Mass. : McGraw-Hill, c2002.
Eagrán:	4th ed.
Sraith:	The McGraw-Hill/Irwin series in marketing
Ábhair:	Marketing > Management.
Classic Catalogue:	View this record in Classic Catalogue

Míreanna comhchosúla

Strategic market management /
de réir: Aaker, David A.
Foilsithe / Cruthaithe: (2005)

Strategic marketing /
de réir: Cravens, David W.
Foilsithe / Cruthaithe: (1997)

Strategic marketing management /
de réir: Aaker, David A.
Foilsithe / Cruthaithe: (2005)

Strategic marketing management : planning, implementation, and control /
de réir: Wilson, R. M. S. (Richard Malcolm Sano)
Foilsithe / Cruthaithe: (1999)

Marketing research; text and cases /
de réir: Boyd, Harper W.
Foilsithe / Cruthaithe: (2002)

Strategic marketing /
de réir: Cravens, David W.
Foilsithe / Cruthaithe: (2003)

Strategic marketing /
de réir: Cravens, David W.
Foilsithe / Cruthaithe: (2006)

Strategic marketing management in Asia: case studies and lessons across industries
Foilsithe / Cruthaithe: (2017)

Marketing management and strategy /
de réir: Doyle, Peter, 1943 June 23-2003
Foilsithe / Cruthaithe: (2006)

Marketing management /
de réir: Czinkota, Michael R.
Foilsithe / Cruthaithe: (2001)

Prof Andaleeb pens work on strategic marketing management
de réir: The Daily Observer
Foilsithe / Cruthaithe: (2016)

Marketing management /
de réir: Kotler, Philip
Foilsithe / Cruthaithe: (2003)

Marketing management /
de réir: Kotler, Philip
Foilsithe / Cruthaithe: (2006)

Marketing management /
de réir: Bagozzi, Richard P.
Foilsithe / Cruthaithe: (1998)

Marketing management /
de réir: Winer, Russell S.
Foilsithe / Cruthaithe: (2011)

Marketing management /
de réir: Kotler, Philip
Foilsithe / Cruthaithe: (2000)

Marketing management : a south Asian perspective /
Foilsithe / Cruthaithe: (2009)

Strategic marketing management in Asia : case studies and lessons across industries /
Foilsithe / Cruthaithe: (2017)

Marketing /
de réir: Lamb, Charles W.
Foilsithe / Cruthaithe: (1999)

Marketing management /
de réir: Kotler, Philip
Foilsithe / Cruthaithe: (2009)

Marketing management /
Foilsithe / Cruthaithe: (2013)

Global marketing management /
de réir: Keegan, Warren J.
Foilsithe / Cruthaithe: (2002)

Basic marketing : a managerial approach /
de réir: McCarthy, E. Jerome (Edmund Jerome)
Foilsithe / Cruthaithe: (1981)

Basic marketing : a managerial approach /
de réir: McCarthy, E. Jerome (Edmund Jerome)
Foilsithe / Cruthaithe: (1981)

Marketing management /
de réir: Kotler, Philip, et al.
Foilsithe / Cruthaithe: (2022)

Market-based management : strategies for growing customer value and profitability /
de réir: Best, Roger J.
Foilsithe / Cruthaithe: (2005)

Marketing management : strategies and programs /
de réir: Guiltinan, Joseph P.
Foilsithe / Cruthaithe: (1994)

Marketing management : strategies and programs /
de réir: Guiltinan, Joseph P.
Foilsithe / Cruthaithe: (1997)

Basic marketing : a global-managerial approach /
de réir: Perreault, William D.
Foilsithe / Cruthaithe: (1993)

International marketing and export management /
de réir: Albaum, Gerald S.
Foilsithe / Cruthaithe: (2005)

Basic marketing : a global-managerial approach /
de réir: Perreault, William D.
Foilsithe / Cruthaithe: (1996)

Retail marketing management /
de réir: Gilbert, David, 1947 Mar. 2-
Foilsithe / Cruthaithe: (1999)

Marketing research : an applied approach /
de réir: Kinnear, Thomas C., 1943-
Foilsithe / Cruthaithe: (1991)

Sales forecasting management : a demand management approach /
de réir: Mentzer, John T.
Foilsithe / Cruthaithe: (2005)

Strategic Customer Management
de réir: Adrian Payne, Pennie Frow
Foilsithe / Cruthaithe: (2013)

The marketing challenge /
de réir: Mazur, Laura
Foilsithe / Cruthaithe: (1993)

Strategic marketing problems : cases and comments /
de réir: Kerin, Roger A.
Foilsithe / Cruthaithe: (2004)

International marketing management : text and cases /
de réir: Mathur, U. C., 1938-
Foilsithe / Cruthaithe: (2008)

Marketing management /
de réir: Kotler, Philip
Foilsithe / Cruthaithe: (2016)

Global marketing : foreign entry, local marketing, and global management /
de réir: Johansson, Johny K.
Foilsithe / Cruthaithe: (1997)