The one to one future : building relationships one customer at a time /

The one to one future : building relationships one customer at a time /

Bibliografiske detaljer
Hovedforfatter: Peppers, Don
Andre forfattere: Rogers, Martha, 1952-
Format: Bog
Sprog:English
Udgivet: New York : Currency Doubleday, 1997, c1996.
Udgivelse:1st Currency pbk. ed.
Fag:
Market segmentation.
Sales promotion.
Consumers' preferences.
Customer relations.
Consumers' preferences
Customer relations
Market segmentation
Sales promotion
Classic Catalogue: View this record in Classic Catalogue
Beskrivelse
Emne beskrivelse:"A Currency paperback"--T.p. verso.
Originally published by Currency Doubleday in 1993.
Fysisk beskrivelse:xxxii, 429 p. : ill. ; 19 cm.
Bibliografi:Includes bibliographical references (p. [382]-418) and index.
ISBN:0385485662 (pbk.) :

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