Global brand power : leveraging branding for long-term growth /
The branding bible for today's globalized world. Today, brands have become even more important than the products they represent: their stories travel with lightning speed through social media and the Internet and across countries and diverse cultures. A brand must be elastic enough to allow fo...
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| Materyal Türü: | Kitap |
| Dil: | English |
| Baskı/Yayın Bilgisi: |
Philadelphia :
Wharton Digital Press,
c2013.
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| Seri Bilgileri: | Wharton Executive Essentials.
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| Konular: | |
| Online Erişim: | Contributor biographical information Publisher description |
| Classic Catalogue: | View this record in Classic Catalogue |
Internet
Contributor biographical informationPublisher description
Ayesha Abed Library: General Shelf
| Yer Numarası: |
658.827 KHA |
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| Kopya Bilgisi 1 | Kütüphanede Rezerve |
| Kopya Bilgisi 2 | Kütüphanede Rezerve |