Applications in basic marketing : clippings from the popular business press /
"Clippings from the popular business press."
| 其他作者: | , |
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| 格式: | 圖書 |
| 語言: | English |
| 出版: |
Homewood, IL :
Irwin,
c 2000.
|
| 主題: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| 總結: | "Clippings from the popular business press." |
|---|---|
| Item Description: | Published: Boston, Mass: McGraw-Hill/Irvin, <2004/2005> Editors: 1990- E. Jerome McCarthy and William D. Perreault, Jr. |
| 實物描述: | v. 227 p. : ill. ; 26 cm. |
| 出版頻率: | Annual |
| 參考書目: | Includes bibliographical references. |
| ISBN: | 0075610299 0072864702 |
| ISSN: | 1099-5579 |
| 相關項目: | Companion vol. to: McCarthy, E. Jerome (Edmund Jerome). Basic marketing; and: McCarthy, E. Jerome (Edmond Jerome). Essentials of marketing. |