Consumer behavior & marketing strategy /

書目詳細資料
主要作者: Peter, J. Paul
其他作者: Olson, Jerry C. (Jerry Corrie), 1944-
格式: 圖書
語言:English
出版: New Delhi : Tata McGraw-Hill education, c2005 [6th reprinted 2011].
版:7th ed.
主題:
Classic Catalogue: View this record in Classic Catalogue
實物特徵
實物描述:xvi, 579 p. : ill. ; 27 cm.
參考書目:Includes bibliographical references and index.
ISBN:9780070601581
0070601585