Strategic marketing management in Asia : case studies and lessons across industries /
| Kolejni autorzy: | , |
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| Format: | Książka |
| Język: | English |
| Wydane: |
Bingley :
Emerald,
c2017
|
| Wydanie: | 1st ed. |
| Hasła przedmiotowe: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| Deskrypcja: | Foreward by Jaideep Prabhu, endorsements by Jagdish Sheth, Kasturi Rangan and Abdul Mannan, |
|---|---|
| Opis fizyczny: | xxxvi, 552 pages : illustrations, maps ; 23 cm. |
| Bibliografia: | Includes bibliographical references (p. 527-552) |
| ISBN: | 9781786357465 |