Services marketing : people, technology, strategy /

Manylion Llyfryddiaeth
Prif Awduron: Lovelock, Christopher H. (Awdur), Wirtz, Jochen (Awdur)
Fformat: eLyfr
Iaith:English
Cyhoeddwyd: India : Pearson India Education Services, c2018
Rhifyn:Eighth edition.
Pynciau:
Mynediad Ar-lein:Full text available on Pearson Online
Eitemau Perthynol:Online version: Services marketing
Disgrifiad
Disgrifiad o'r Eitem:Indian Subcontinent Adaption
Includes index.
<strong>Off-Campus Access:</strong> User ID and Password Required (send email to University Librarian for user ID and password)
<strong>On-Campus Access:</strong> User ID and Password Required (send email to University Librarian for user ID and password)
Disgrifiad Corfforoll:1 online resource
Fformat:Mode of access: Internet
ISBN:9781944659004 (hardcover)
9781944659011 (pbk.)
9789332587687
Mynediad:Electronic access restricted to authorized BRAC University faculty, staff and students