Social marketing : influencing behaviors for good /
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| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Los Angeles ;
New Delhi : Sage Publications,
c2008.
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| Ausgabe: | Third edition. |
| Schlagworte: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| Beschreibung: | xii, 444 pages : illustrations ; 24 cm. |
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| Bibliographie: | Includes bibliographical references (p. 403-427) and indexes. |
| ISBN: | 9781412956475 (pbk. : alk. paper) 1412956471 (pbk. : alk. paper) |