Key Marketing Metrics: The 50 Metrics Every Manager Needs to Know
| Hlavní autor: | Farris, Paul W.; Bendle, Neil; Pfeifer, Phil; Reibstein, David J.;Bendle, Neil T.;Pfeifer, Phillip E.;Reibstein, David J. |
|---|---|
| Médium: | Elektronický zdroj E-kniha |
| Jazyk: | English |
| Vydáno: |
Pearson Education UK,
12/9/08
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| Témata: | |
| On-line přístup: | Full text available on Pearson Off-campus access |
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