Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
SAGE,
12-Nov-99
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| Subjects: | |
| Online Access: | Full text available on SAGE[31-Dec-13] Off-campus access |
| Item Description: | <strong>Off-Campus Access:</strong> Athens ID and Password Required <strong>On-Campus Access:</strong> No User ID or Password Required |
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| Physical Description: | 1 online resource |
| Format: | Mode of access: Internet |
| ISBN: | 9781452224923 |
| Access: | Electronic access restricted to authorized BRAC University faculty, staff and students |