Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research

অনুরূপ উপাদানগুলি

• Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research (Third Edition)
  অনুযায়ী: William O. Bearden
• Consumer Behavior I
  অনুযায়ী: Margaret Hogg
• Consumer Behavior II
  অনুযায়ী: Margaret Hogg
• Statistics for Marketing and Consumer Research
  অনুযায়ী: Mario Mazzocchi
• The SAGE Handbook of Measurement
  অনুযায়ী: Geoffrey Walford