International Advertising: Realities and Myths
| Autor principal: | John Philip Jones |
|---|---|
| Format: | Electrònic eBook |
| Idioma: | English |
| Publicat: |
SAGE,
29-Jun-12
|
| Matèries: | |
| Accés en línia: | Full text available on SAGE[19-Jun-12] Off-campus access |
Ítems similars
-
Fables, Fashions, and Facts About Advertising: A Study of 28 Enduring Myths
per: John Philip Jones -
The Ultimate Secrets of Advertising
per: John Philip Jones -
How Advertising Works: The Role of Research
per: John Philip Jones -
Advertising Organizations and Publications: A Resource Guide
per: John Philip Jones -
How to Use Advertising to Build Strong Brands
per: John Philip Jones