International Advertising: Realities and Myths

International Advertising: Realities and Myths

Manylion Llyfryddiaeth
Prif Awdur:	John Philip Jones
Fformat:	Electronig eLyfr
Iaith:	English
Cyhoeddwyd:	SAGE, 29-Jun-12
Pynciau:	Business & Management Electronic books
Mynediad Ar-lein:	Full text available on SAGE[19-Jun-12] Off-campus access

Eitemau Tebyg

Fables, Fashions, and Facts About Advertising: A Study of 28 Enduring Myths
gan: John Philip Jones

The Ultimate Secrets of Advertising
gan: John Philip Jones

How Advertising Works: The Role of Research
gan: John Philip Jones

Advertising Organizations and Publications: A Resource Guide
gan: John Philip Jones

How to Use Advertising to Build Strong Brands
gan: John Philip Jones

The Advertising Business: Operations, Creativity, Media Planning, Integrated Communications
gan: John Philip Jones

Advertising
gan: Chris Hackley

The Myth and Reality of German Warfare
gan: Citino

Indian women, myth and reality /
Cyhoeddwyd: (1995)

The SAGE Handbook of Advertising
gan: Gerard J Tellis

Effective Advertising: Understanding When, How, and Why Advertising Works
gan: Gerard J. Tellis

Advertising to Children: Concepts and Controversies
gan: M. Carole Macklin

Advertising in Modern and Postmodern Times
gan: Pamela Odih

Advertising: A Cultural Economy
gan: Liz McFall

Advertising and Promotion: Communicating Brands
gan: Chris Hackley

Advertising Cultures: Gender, Commerce, Creativity
gan: Sean Nixon

Investment Fables: Exposing The Myths Of "Can'T Miss" Investment Strategies (H
gan: Damodaran

Guerrilla advertising : cost-effective techniques for small-business success /
gan: Levinson, Jay Conrad
Cyhoeddwyd: (1994)

Journal of Advertising

Global Management: Universal Theories and Local Realities
gan: Stewart R Clegg

Advertising management /
gan: Batra, Rajeev
Cyhoeddwyd: (2006)

Advertising management /
gan: Batra, Rajeev
Cyhoeddwyd: (1996)

Advertising management /
gan: Jethwaney, Jaishri N.
Cyhoeddwyd: (2006)

The Evolution & art of Advertising
gan: Sayema, Ayesha Tasnim
Cyhoeddwyd: (2014)

Work process of advertising agency
gan: Rahman, Samiur
Cyhoeddwyd: (2015)

Understanding advertising agency & it's works
gan: Ekram, Eshad
Cyhoeddwyd: (2012)

Convenient Myths
gan: Provan

The Myth of Water
gan: Thompson

The Mouse and the Myth
gan: Koehler

The Myth of Progress
gan: Wessels

The Myth of Liberalism
gan: Safranek

The Myth of Quetzalcoatl

The Myths of Tet
gan: MoÃ¯se

The Myth of the Intuitive
gan: Deutsch

Myth and meaning /
gan: Levi-Strauss, Claude
Cyhoeddwyd: (1978)

The Greek myths /
gan: Graves, Robert, 1895-1985
Cyhoeddwyd: (1960)

The myth of Sisyphus /
gan: Camus, Albert, 1913-1960
Cyhoeddwyd: (2000)

Bengali myths /
gan: Blurton, T. Richard
Cyhoeddwyd: (2006)

The myth of independence /
gan: Bhutto, Zulfikar Ali
Cyhoeddwyd: (1969)

Globalization: Debunking the Myths
gan: Hebron, Lui; Stack, Jr., John F.