Strategic Brand Management for B2B Markets: A Road Map for Organizational Transformation
| Auteur principal: | |
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| Format: | Électronique eBook |
| Langue: | English |
| Publié: |
SAGE,
10-Nov-10
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| Sujets: | |
| Accès en ligne: | Full text available on SAGE[18-Jan-13] Off-campus access |