Advertising and Promotion: Communicating Brands

Advertising and Promotion: Communicating Brands

Opis bibliograficzny
1. autor:	Chris Hackley
Format:	Elektroniczne E-book
Język:	English
Wydane:	SAGE, 16-Feb-05
Hasła przedmiotowe:	Business & Management Electronic books
Dostęp online:	Full text available on SAGE[31-Dec-13] Off-campus access

Podobne zapisy

Advertising
od: Chris Hackley

How to Use Advertising to Build Strong Brands
od: John Philip Jones

Advertising and promotions : an integrated brand approach /
Wydane: (2012)

Marketing Communications : Brands, Experiences and Participation
od: Fill, Chris

Corporate Reputation, Brand and Communication
od: Roper, Stuart;Fill, Chris;Roper, Stuart

Advertising and promotion : an integrated marketing communications perspective /
od: Belch, George E. (George Edward), 1951-
Wydane: (2010)

Advertising and promotion : an integrated marketing communications perspective /
od: Belch, George E. (George Edward), 1951-, i wsp.
Wydane: (2021)

Marketing
od: Chris Hackley

Integrated advertising, promotion & marketing communications /
od: Clow, Kenneth E.
Wydane: (2004)

The Ultimate Secrets of Advertising
od: John Philip Jones

The SAGE Handbook of Advertising
od: Gerard J Tellis

Effective Advertising: Understanding When, How, and Why Advertising Works
od: Gerard J. Tellis

Brand Management
od: Francesca Dall'Olmo Riley

The Advertising Business: Operations, Creativity, Media Planning, Integrated Communications
od: John Philip Jones

Advertising to Children: Concepts and Controversies
od: M. Carole Macklin

International Advertising: Realities and Myths
od: John Philip Jones

Advertising in Modern and Postmodern Times
od: Pamela Odih

Advertising: A Cultural Economy
od: Liz McFall

Branding with Brains : The three laws of powerful brand building : The three laws of powerful brand building
od: Walvis, Tjaco

Promotional Strategies of Savlon (ACI Consumer Brand)
od: Nadvi, Nistar Ahmed
Wydane: (2019)

The Effect(s) of promotions & discounts on consumer-based brand equity of brands in Bangladesh
od: Bhuiyan, Rafiur Rahman
Wydane: (2019)

Advertising Cultures: Gender, Commerce, Creativity
od: Sean Nixon

How Advertising Works: The Role of Research
od: John Philip Jones

Fundamentals of advertisement and promotion of Bangladeshi online businesses: observations at Rectangle Communications Ltd.
od: Shahnewaz, Ahmed Abid
Wydane: (2016)

Integrated Advertising, Promotion and Marketing Communications Global Edition
od: Clow, Kenneth;Baack, Donald

Branding Demystified: Plans to Payoffs
od: Harsh V Verma

Advertising Organizations and Publications: A Resource Guide
od: John Philip Jones

Guerrilla advertising : cost-effective techniques for small-business success /
od: Levinson, Jay Conrad
Wydane: (1994)

Journal of Advertising

Effectiveness of promotional strategy of a sub-brand of Robi Udoy postpaid
od: Md. Nahiduzzaman
Wydane: (2015)

Effective brand promotional strategies on the brand value of ITEC - International Training & Education Counsel
od: Khan, Sadman Sakib
Wydane: (2024)

Promoting Economic Cooperation in South Asia: Beyond SAFTA
od: Sadiq Ahmed

Essentials of Marketing Communications
od: Fill, Chris

Advertising management /
od: Batra, Rajeev
Wydane: (2006)

Advertising management /
od: Batra, Rajeev
Wydane: (1996)

Effective brand promotional strategies on the brand value of VISAThing for student
od: Hoque, Simin Sakiba
Wydane: (2018)

Possibilities of promoting consumer brands through online : a study on ACI Ltd.
od: Haider, Tanvir
Wydane: (2016)

Strategic brand management : building, measuring, and managing brand equity /
od: Keller, Kevin Lane, 1956-
Wydane: (2015)

Fables, Fashions, and Facts About Advertising: A Study of 28 Enduring Myths
od: John Philip Jones

The Handbook of Human Resource Management Education: Promoting an Effective and Efficient Curriculum
od: Vida Gulbinas Scarpello