Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research (Third Edition)
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| Formato: | Electrónico eBook |
| Idioma: | English |
| Publicado: |
SAGE,
10-Dec-10
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| Subjects: | |
| Acceso en liña: | Full text available on SAGE[31-Mar-11] Off-campus access |