APA (7th ed.) Citation

William O. Bearden. Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research (Third Edition). SAGE.

Chicago Style (17th ed.) Citation

William O. Bearden. Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research (Third Edition). SAGE.

MLA (8th ed.) Citation

William O. Bearden. Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research (Third Edition). SAGE.

Warning: These citations may not always be 100% accurate.