Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research (Third Edition)

Antzeko izenburuak

• Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research
  nork: William O. Bearden
• Consumer behavior & marketing strategy /
  nork: Peter, J. Paul
  Argitaratua: (2010)
• Consumer behavior & marketing strategy /
  nork: Peter, J. Paul
  Argitaratua: (2005)
• Consumer behavior /
  nork: Schiffman, Leon G.
  Argitaratua: (1997)
• Consumer behavior /
  nork: Hoyer, Wayne D.
  Argitaratua: (1999)