Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to Neuromarketing
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| Format: | Electrònic eBook |
| Idioma: | English |
| Publicat: |
Springer Berlin Heidelberg,
2013
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| Edició: | 1 |
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| Accés en línia: | Full text available on Springer Off-campus access |