Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to Neuromarketing
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| Formato: | Electrónico eBook |
| Lenguaje: | English |
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Springer Berlin Heidelberg,
2013
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| Edición: | 1 |
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| Acceso en línea: | Full text available on Springer Off-campus access |