From Token Loyalty to Meaningful Relationships - How Loyalty Programs & Big Data Analytics are Facilitating CRM in the Retail Sector
| Natura: | Elettronico Periodico |
|---|---|
| Lingua: | English |
| Pubblicazione: |
MarketLine, a Progressive Digital Media business
|
| Accesso online: | Full text available on EBSCOhost[Apr 2014-Apr 2014 Off-campus access |