From Token Loyalty to Meaningful Relationships - How Loyalty Programs & Big Data Analytics are Facilitating CRM in the Retail Sector
| Formaat: | Elektronisch Tijdschrift |
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| Taal: | English |
| Gepubliceerd in: |
MarketLine, a Progressive Digital Media business
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| Online toegang: | Full text available on EBSCOhost[Apr 2014-Apr 2014 Off-campus access |