From Token Loyalty to Meaningful Relationships - How Loyalty Programs & Big Data Analytics are Facilitating CRM in the Retail Sector

From Token Loyalty to Meaningful Relationships - How Loyalty Programs & Big Data Analytics are Facilitating CRM in the Retail Sector

Библиографические подробности
Формат:	Электронный ресурс Журнал
Язык:	English
Опубликовано:	MarketLine, a Progressive Digital Media business
Online-ссылка:	Full text available on EBSCOhost[Apr 2014-Apr 2014 Off-campus access

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